• Blog
  • VIP Response - Rebranded Look, Expande...

VIP Response - Rebranded Look, Expanded Services

September 11 , 2021

Are you often left wondering, “why is my CPM so low”? Well, then you’ve come to the right place! After working with a wide variety of publishers for several years, we’ve come to realise that the mistakes that separate them from growth and astronomical profits can often be fixed in a few minutes. This is why we created this checklist - we hope it can help you boost your CPM without breaking a sweat. 10 critical website monetization mistakes Now, let’s take a look at the most common mistakes publishers make that prevent them from boosting their profits. We will provide some examples using our platform, Adsterra, but the advice we give can be applied on any ad network. 1. You tunnel vision CPM A mistake many publishers make is only ever focusing on CPM. The profit you get from your ads is comprised of more than just that one metric, and while a low CPM may give you a sign that you need to rethink your strategy, it doesn’t always accurately reflect the full picture - especially since there could be more than one reason why it dropped. Publisher stats are the key to getting the most out of your platform. Check your GEOs, CTRs, impressions, and don’t forget to check out how your competitors are doing. Successful campaigns are more than just your CPM, you also need good user retention rates, fitting traffic, and so on. It can seem overwhelming at first, but once you gain more experience and do some research, it will become easier to pinpoint what exactly you should pay attention to to stay on top.